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When you put your house on the market, the asking price isn’t just a number—it sets the tone for everything: how fast your home sells, how many buyers are interested, and how much money you’ll get in the end. Right now, this matters even more than usual.
📉 Current Market Snapshot
The housing market is quiet. Sales have slowed, mortgage rates remain high, and buyers are cautious. Homes are staying on the market longer—on average 27 days—and about 26% of listings now see price cuts.
Why Asking Price Is So Important Now
| Why It Matters |
What’s Happening Today |
| Buyer resistance |
Buyers are walking away if the price is even slightly too high. |
| Price reductions common |
One in four homes needs a price cut to attract offers . |
| Negotiation power shifts |
Overpriced homes often lead to long listings and low offers. |
| Setting the record straight |
A smart, accurate price leads to faster sales and stronger offers. |
A Real-Life Example
In San Diego, a seller stubbornly stuck to a high price. After two months of back-and-forth, both sides compromised—but they lost time and momentum. Meanwhile, the buyer sold his own home quickly by pricing it right from day one.
Smart Pricing Tips for Sellers
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Use comparable sales (“comps”) to set your price.
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Watch similar listings; adjust if competitors change their prices.
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Price slightly below market to encourage multiple offers.
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Stay flexible—a small price cut now beats waiting months later.
Final Thoughts
In today’s housing market, sticker shock equals fewer showings and weaker offers. The best way to stand out? Price your home realistically from the start. It brings buyers in, helps your home sell faster, and often leads to better final offers.
✅ Bottom Line
Your asking price is your strongest marketing tool. Price it smart—sell it faster. Connect with me at 917-254-2103. My goal is to help you accomplish yours!