Builder Incentives Hit 5-Year High for Homebuyers

Why Buyers Are Turning to New Construction

With more homes hitting the market, many buyers are still struggling to find the right fit at the right price. Layouts may not work, updates may be needed, or options may feel limited. That’s why more buyers are exploring new construction, where some of today’s best deals can be found.

Builders Are Motivated to Sell

Many builders currently have more completed homes sitting unsold than usual. They’re eager to move that inventory before starting new projects, which means they’re motivated to offer deals that benefit buyers.

Incentives Are at Record Highs

According to industry data, two out of every three builders are now offering sales incentives—the highest rate in five years. These extras are designed to attract buyers and make new homes more affordable.

Price Cuts Add Even More Savings

Nearly 40% of builders are lowering asking prices, typically by around 5%. For a $500,000 home, that’s a $25,000 savings. Even if price reductions aren’t offered, many builders are willing to provide alternatives such as mortgage rate buydowns or closing cost credits.

What New Homes Offer Buyers

Choosing new construction means buyers often get:

• Modern layouts with open designs and spacious kitchens

• Energy-efficient features that reduce utility costs

• Smart-home upgrades

• Minimal repair concerns from day one

Combined with today’s incentives, these advantages make new construction a compelling choice.

Don’t Skip Working With Your Agent

When considering new construction, it’s important to bring your own real estate agent. Builder representatives are there to protect the builder’s interests—not yours. An agent can:

• Analyze the true value of incentives

• Negotiate effectively on your behalf

• Ensure your best interests remain the priority

Bottom Line

If you haven’t found the right resale home, now is an excellent time to consider new construction. With incentives at a five-year high and price reductions in play, builders are offering opportunities that could make your dream home more attainable.

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